Welcome! This is our resource page for Brick and Mortar Bedford. This is where we will post all the links and resources we discuss. Check back often – it will change frequently!
A copy of the intro email from Stephanie. https://drive.google.com/file/d/1mIA6pjw_2LKQqY2iA-1D5ASrG26ANBYj/view?usp=sharing
Simon Sinek’s TED Talk
How Great Leaders Inspire Action
March 11 – Bedford Welcome Center
Presenters: Christina Garnett and Stephanie Keener
Rethinking Marketing: How to make social media actually work; Collaborative marketing; town events and getting involved
Christina Garnett’s Presentation on Marketing
Stephanie’s Talk on Events in Your Community
Christina also recommended the documentaries on the Fyre Festival on both Netflix and Hulu. (No links here, just search in your Hulu or Netflix.
March 18 – Bedford Campus CVCC
Jamie Reynolds, Stillwater Business Solutions
Rethinking Financing and Forecasting: How do you plan for a crowd? Financial trends in retail/restaurant.
March 29 (Friday) – Bedford Welcome Center
Marc Willson, Virginia SBDC and The Willson Company
Competing with the Big Boys: A number of topics from appearance to creating an experience roll into making your business a destination.
Marc’s Slide presentation
Marc has a book recommendation: Why We Buy, Paco Underhill and his website Envirosell
APRIL 1 Bedford Welcome Center
Katie Conner and Nicole Johnson
Resources with Bedford and Virginia Tourism: How to Get the Most Out of Tourism
Weeks 5 – 7
One on One Technical Assistance – producing an action plan on:
- Marketing Plans (Christina Garnett)
- Financial Action Plan (Jamie Reynolds)
(Around five hours of work to produce a plan.)