Weekly Resources for Pop Up Altavista

Resources for POP UP 2.0.1: Starters (Spring 2017)

Week 1:

Growthwheel – You will receive an email from Nathan with your login!

The Lean Startup by Eric Reis



Resources for POP UP 2.0 (Fall 2016)

Week 1: Who are you?
Growthwheel – You will receive an email from Nathan with your login!
What is DISC?
Elon Musk
Some of the books mentioned that we recommend:
The Lean Startup by Eric Reis
The Power of Habit by Charles Duhigg

Week 2: What’s Your Problem?

How Two Companies Hooked Customers on Products They Rarely Use
The Purple Cow by Seth Godin
The Referral Engine by John Jantsch

Innovator’s Myopia, Sheel Tyle


Week 3: Don’t Make Your Problem a Problem
SBA: Choose Your Business Structure
Virginia SBDC Small Biz U
Virginia One Stop
Town of Altavista
Altavista Economic Development
Our speaker is from the Law Firm of: Petty, Livingston, Dawson & Richards
Certification for B Corps
Benefit Corporations
Va info from Benefitcorp.net


Week 4: Who Else Has a Problem?
Give the Perfect Elevator Pitch
Pew Research Center
Census Business Builder; Small Business Edition
Book Recommendation: Team of Rivals by Doris Kerns Goodwin
Launched in Lynchburg – includes the video we watched  on developing a pitch and other videos of pitches.
SBDC@CVCC on Pinterest


Week: 5: How is the Problem to Solved?
HBR: Why the Lean Start Up Changes Everything by Steve Blanks
HBR: The Limits of the Lean Start Up by Ted Ladd
The J. Peterman Company
HBR: The Rise and Fall of the J. Peterman Company by John Peterman


Week 6: Cashing in on the Problem
A Quick Guide to Break Even Analysis
Break Even Analysis Tool
In Pursuit of Profit: Applications and Uses of Breakeven Analysis
How to Better Manage Your Cash Flow
How To Manage Cash Flow

Week 7: Funding the Solution
The Urban Sombrero: A failed Kickstarter
42 Must Do’s For Raising Venture Capital (Pitch Checklist)
Virginia Community Capital
Virginia Tourism Partnership Marketing
Virginia Small Business Financing Authority
Street Shares
Business Finance Group
Virginia Business One Stop
Center for Innovative Technology

Week 8: Testing the Solution
Six Foolproof Ways to Perfect Your Pitch
The Elevator Pitch with Marcus Lemonis
9 Ways to Perfect Your Pitch and Investor Presentation

Week 9: Taking the Solution to the World