Business Game Plan
You wouldn’t go into a game without a plan to win – your business is no different.
Business Game Plan is a multi- week seminar designed to help owners and leaders of businesses make a plan to grow and scale their business. Facilitators will coach participants to help businesses make positive adjustments as we move past a Covid-19 pandemic economy. Participants will meet from professionals in various fields such as Legal, HR, Banking, Marketing and Finance, and create relationships with other business owners or leaders and mentors from the SBDC Lynchburg Region.
This is a 9-week program, presented on Zoom, begins on October 7 at 6 pm. APPLICATIONS FOR THE PROGRAM MUST BE FULLY COMPLETE BY SEPTEMBER 30 to be considered for one of 15 seats. Businesses will come away with a strategic plan for their business. The ideal candidate will be able to attend all the meetings as an active participant. Preference will be given to businesses in the Lynchburg Region.
Schedule and Topics
Week 1 October 7:
COVID19 Challenges, Risks, SWOT Analysis, Pivoting
Week 2 October 21:
Revisit Hypotheses, Testing, MVP (Minimum Viable Product)
Week 3 November 4:
Market – Products/Services Mix Adjustment, Pricing, Sales Strategy Changes (SEO, Sales Funnels, Strategies)
Week 4 November 18:
Improving Financials – Revenue, COGS, SG&A, Profitability
Week 5 December 2:
Improving Financials 2 – Local COVID Relief, Additional Capital Requirements (Debt and Equity), Burn Rates, Cash Flow Strategy
Week 6 December 16:
Legal Compliance Check (Operating Agreement, Contracts, Licenses, Taxes, Insurance)
Holiday Break
Week 7 January 6:
Success after this class, Mentors & Advisors
Week 8 January 20:
Grow the Right Team, Re-Org
Week 9 February 3:
Gearing up for Scale – CAC (Customer Acquisition Cost), CLV (Customer Lifetime Value), Customer Purge, Various Revenue Streams
All classes are at 6:00 pm
About the Facilitators:
Jamie Reynolds, SBDC Mentor
Jamie Reynolds serves as Business Advisor with the SBDC – Lynchburg Region. Jamie is also the founder of FinTeam Business Consulting, and has spent over 22 years in various Finance and Operations Leadership roles with companies such as: Toys “R” Us, Georgia-Pacific, Electrolux, FLIR, and Genworth Financial. His keen insight into Business Analytics, along with his love for Financial Analysis, allowed him to not only determine organizations’ decision-making needs, but to also develop the financial tools and models crucial to making those decisions.
Codie Cyrus, SBDC Mentor
Codie Cyrus serves as an Advisor with the SBDC – Lynchburg Region. She is a co-founder of C&C Piping and Fabrication, a welding company which specialized in industrial repair. Codie is especially talented at working with service businesses who are looking to expand their market, understand their processes, and grow their business.
About GrowthWheel:
Business Game Plan will use the GrowthWheel system as part of the curriculum. GrowthWheel helps entrepreneurs build their businesses through a simple actionfocused process that stays true to the way most entrepreneurs think and work.
