The Business of Healthcare

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The Business of Healthcare

The Business of Healthcare is an industry leadership program developed by the Small Business Development Center – Lynchburg Region and the Virginia Tech Roanoke Center. It is designed to give small medical businesses the tools they need to implement process improvements, understand money management, create a positive customer experience and collect and make sense of data. Each participant will develop and present a project using their own internal processes.

Program Overview

Each day is from 9 a.m. – 2 p.m. and presented as a webinar. 

September 9 – Introduction to Process Improvement & Lean
Learn the basics of process improvement and its benefits using Lean methodology and applying to current business processes.

October 14 – Customer Service Experience Engineering
Leverage resources you already have to improve your client’s experience and interaction with your practice and the community.

November 11 – Introduction to Healthcare Finance
Increase your return on investment by managing healthcare costs and business expenses.

December 9 – Data Fundamentals
Make better decisions by understanding and using data collection, management and analytics.

January 20 – Project Presentations
The project completed in this program, allows you to create in real-time using the tools you’ve learned. Periodic project check-ins will be held.

TBD: Networking event for participants

Who Should Attend?
Medical and allied health office management professionals are the ideal participants. The program is designed to make a medical practice run more efficiently and with better service to patients. The program is open to health care businesses in Virginia.

Who Are the Instructors?
Our instructors are experts in the field of healthcare and data analytics from Virginia Tech and other well known institutions. Learn more about them here.

Cost and Registration
$300 per participant. Use the link below to register for the program. You will receive payment instructions once your registration is completed and verified. Thanks!

Business of Healthcare is a partnership of the Virginia Tech Roanoke Center and the SBDC – Lynchburg Region. It is made possible through major support from the Lynchburg Regional Business Alliance.



For more information email Stephanie Keener: