How will Grow With Google Benefit You?
Through this upcoming summer SBDC-Lynchburg Region will be hosting seminars for Grow with Google. We will be offering free training, tools, and resources to help you grow your skills, career, or business. As one of Grow with Google’s community partners, our goal is to make training easily accessible to anyone looking to expand their knowledge.
Every other Tuesday we will be hosting a different course on how you can utilize Google and that will benefit your business. Below is the upcoming training calendar for all of the Grow with Google courses we will be offering. If you see a course you’re interested in, we encourage you to register early, as there are only 30 available in each webinar.
- Tuesday, June 15th – Get your local business on google search and maps
- Tuesday, June 29th – Make your website work for you
- Tuesday, July 13th – Reach customers online with Google
- Tuesday, July 27th – Use YouTube to grow your business
- Tuesday, August 10th – Launch your business with customer-focused marketing
Grow with Google: Get Your Local Business on Google Search and Maps
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google business profile from start to finish.
In this session we’ll show you how to:
- Create or claim your Business Profile on Google
- Manage your business info across Google Search and Maps
Grow with Google: Reach Customers Online with Google
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Google My Business, Google Trends, Search Console, Google Analytics, Google Ads, and more.
In this workshop we’ll discuss best practices for: Improving your website’s visibility in Google’s organic search results, on all devices; Creating a free Google My Business listing; Advertising your business on Google.
Grow with Google: Use YouTube to Grow Your Business
Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand. In this workshop we’ll discuss best practices for: Understanding different video formats; How to setup a YouTube channel; Making good creative, and how to target and measure the results.
Grow With Google: Launch Your Business with Customer-Focused Marketing
As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers.
In this workshop, you will learn how to: Create a compelling brand; Define your audience; Convert customers; Build loyalty and advocacy.
Meet Nawona Evans!
Nawona Evans is what you get when you combine a left-brain thinker and a creative soul. As an IT Communications manager in the higher-ed space, she is able to blend her love of marketing communications with her fascination with tech, and teach others how to utilize both. Her biggest hope for the Grow with Google series is that you leave feeling empowered and excited to use technology to grow your business and reach your goals.